Location: Remote (Overseas – Fluent English Required)
Employment Type: Full-Time
Reports To: Founder / Executive Leadership

About the Search

At 5411 Hub, we are leading a strategic search on behalf of a well-established digital marketing company based in the United States, specialized in performance-driven growth for home service businesses nationwide.

The company operates as a true growth partner for service-based companies across industries such as roofing, HVAC, plumbing, electrical, remodeling, pest control, restoration, and related trades.

Their operating philosophy is clear and uncompromising:
they do not sell tactics — they build revenue-generating systems, and every campaign is measured by one core question:
Does it drive real, measurable business results?

The Role: Meta Ads Director

This is a senior leadership position with full ownership of Meta (Facebook & Instagram) advertising.

This is not a role for someone who simply “runs ads.”
You will design, systematize, and lead the Meta Ads function end to end.

You will be accountable for:

• Strategy
• Performance
• Systems
• Team leadership
• Client communication

This role requires strong judgment, ownership, and operator-level decision-making.

Minimum Experience Requirements (Non-Negotiable)

Candidates must have:

• 5+ years of hands-on media buying experience
• 5+ years working inside a digital marketing agency
• Experience managing multiple client ad accounts simultaneously
• Proven success with Meta Ads focused on lead generation
• Strong background in local lead generation for service-based businesses
• Fluent written and spoken English (client-facing role)

⚠️ If you do not meet the 5+ years agency and media buying requirement, this role is not a fit.

Core Responsibilities

1. Performance & Results Ownership

• Own Meta Ads performance across all assigned clients
• Build campaigns optimized for:
  • Lead quality
  • Booked jobs
  • Revenue impact
• Continuously monitor and optimize performance
• Quickly diagnose issues and implement solutions independently
• Take full accountability for outcomes — not excuses

2. Optimization & Systems Thinking

• Build and maintain a Meta Ads playbook
• Create SOPs for:
  • Account setup
  • Campaign structures
  • Creative testing
  • Scaling winning campaigns
  • Performance recovery
• Ensure optimization is systematic, repeatable, and scalable

3. Creative Strategy & Problem Solving

• Lead creative direction (hooks, messaging, formats)
• Collaborate with design and video teams
• Test and iterate offers based on data, not opinions
• Understand contractor buyer psychology (trust, urgency, local relevance)
• Approach challenges with a solutions-oriented mindset

4. Team Leadership

• Manage and mentor media buyers and junior team members
• Enforce performance and operational standards
• Train the team on internal systems and best practices
• Continuously elevate the level of execution across the department

5. Client Communication

• Communicate clearly and confidently with clients in English
• Explain strategy, performance, optimization decisions, and next steps
• Translate advertising data into business outcomes clients understand
• Maintain professionalism and composure in all client interactions

Core Values (How This Company Operates)

• Performance-Driven: Results matter. Activity without outcomes is failure.
• Results-Focused: Optimization prioritizes booked jobs and revenue.
• Optimization-Obsessed: Continuous improvement is mandatory.
• Solutions-Oriented: Problems are expected. Excuses are not.
• Professional Standards: Ownership, clarity, and follow-through at all times.

What This Role Is NOT

This position is not for:

• Junior or mid-level media buyers
• Freelancers seeking side projects
• Professionals who avoid accountability
• Button-pushers who require constant direction

This is a leadership role, not a purely technical one.

Success Metrics

Performance will be evaluated based on:

• Lead consistency and quality
• Stability and improvement of CPL
• Systemized optimization processes
• Team performance and accountability
• Client confidence and retention
• Ability to scale performance without chaos