From 5411 Hub, a consulting firm specialized in headhunting across Latin America and the United States, we are partnering with a leading company in the distribution of commercial and industrial refrigeration equipment, with presence in Florida and LATAM, to find a Digital Marketing Specialist.
We are looking for a strategic, results-driven professional to lead demand generation and brand positioning through high-impact digital marketing initiatives.
What will be your challenge?
You will be responsible for designing, executing, and optimizing end-to-end digital marketing strategies, with direct impact on lead generation and business growth.
Key Responsibilities:
Performance & Lead Generation
- Design and optimize Google Ads campaigns (Search, Display, Shopping)
- Manage Meta Ads campaigns (Facebook & Instagram)
- Run A/B testing to improve CTR, conversions, and CPL
- Ensure proper lead integration and tracking within the CRM
- Measure, analyze, and report campaign performance and ROI
Email Marketing & Automation
- Develop automated flows based on the customer journey
- Create segmented newsletters and relevant content
- Analyze key metrics (open rate, CTR, conversion)
- Collaborate closely with the Sales team
Social Media & Content
- Manage social media, with a strong focus on Instagram
- Drive growth across LinkedIn, Facebook, TikTok, and YouTube
- Create and coordinate content (graphics, videos, copy)
- Monitor performance and optimize strategies
SEO & Digital Presence
- Improve organic positioning through SEO strategies
- Manage reviews and online reputation
- Identify opportunities to increase industry visibility
- Collaborate with PR and Sales teams
What are we looking for?
- 3–5+ years of experience in B2B digital marketing
- Strong experience in Google Ads, Meta Ads, and email marketing
- Knowledge of SEO and marketing automation
- Proven track record generating leads in long sales cycles
- Analytical and results-oriented mindset
- Advanced English (written and spoken) – required
- Excellent communication skills
- Ability to thrive in dynamic, fast-paced environments
Nice to have:
- Experience in manufacturing, distribution, or industrial environments
- Ability to create persuasive content across multiple formats
- Strategic mindset to prioritize high-impact initiatives
What does the role offer?
- A strategic role with direct impact on business growth
- Opportunity to join a company with international presence
- Dynamic and collaborative work environment
- Ownership of end-to-end marketing initiatives
If you are passionate about digital marketing and want to make an impact in a growing international B2B environment, we’d love to hear from you 🚀