Marketing Director (AI-Driven Strategy & Regional Growth)📍 Guatemala | Hybrid

At 5411 Hub – Headhunting & Recruiting Experts, we’re partnering with a leading technology company with a presence across the United States, Mexico, Argentina, Colombia, Guatemala, Costa Rica, Brazil, and Chile to hire a Marketing Director to lead and scale the regional marketing strategy.

🚀 About the Role

We are looking for a strategic and results-driven Marketing Director who can lead end-to-end marketing initiatives, with a strong focus on AI-powered digital marketing, demand generation, and brand positioning.

This role will be key in driving regional growth, aligning marketing efforts with business objectives, and implementing scalable strategies across multiple markets.

🔍 Key Responsibilities

  • Define and execute the regional marketing strategy aligned with business goals
  • Lead demand generation initiatives and optimize lead acquisition across channels
  • Implement AI-driven marketing strategies to improve performance and personalization
  • Oversee digital campaigns, brand positioning, and go-to-market strategies
  • Manage and develop a high-performing marketing team
  • Collaborate with Sales, Product, and Leadership teams to ensure alignment
  • Monitor KPIs, performance metrics, and continuously optimize results

🧠 Required Skills & Experience

  • Proven experience as a Marketing Director or senior marketing leader in tech or high-growth environments
  • Strong background in digital marketing, lead generation, and growth strategies
  • Experience leveraging AI tools (ChatGPT, Claude, Gemini) and marketing automation platforms
  • Knowledge of CRM systems (Salesforce, HubSpot) and funnel optimization
  • Experience managing regional or multi-country marketing strategies
  • Strong analytical mindset with a data-driven approach

🤝 Soft Skills

  • Strategic thinking with strong business acumen
  • Leadership and team development capabilities
  • High adaptability to new technologies and market dynamics
  • Excellent communication and cross-functional collaboration skills

If you are passionate about leading marketing transformation and driving impact across multiple markets within a global technology company, we’d love to hear from you.

📩 [email protected]
🌐 www.5411hub.com
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